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Monthly Archives: November 2010
Bootstrapping: My way on the business highway
Tweet Failure has a wonderful capacity to reveal opportunities that otherwise remain hidden. Disastrous ‘A’ Level results in 1984 forced me to take a gap year. Whilst I envied friends destined for university, part of me delighted in the chance … Continue reading
Getting a lift with good branding
Tweet ‘Unsafe’, ‘risky’, ‘dangerous’, ‘uncommon’ and ‘unadvisable’ were some of the words that people used to describe hitchhiking in a recent straw poll I conducted. Okay, it wasn’t scientific research. Nevertheless, I’m fairly sure these negative feelings (or brand perceptions … Continue reading
Posted in Sales and Marketing in Business
Tagged Brand Performance, Brand Personality, Branding, Identity, Image
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The Importance of being focused
Tweet From an early point in my self employment journey I regularly used the following four questions to help look forward in business and focus on what I wanted to do: Where have I come from? Where am I now? … Continue reading
Why knowing your competitors gives you the advantage
Tweet Watford Gap Service Station on the M1 is the only place where I have encountered real competition for a lift. Hitchhiking north from London one sunny Sunday afternoon, I was dropped off at the services only to find myself … Continue reading