Fishing for exports? The world’s your lobster*

ImageForum_ArticleBuilding the SimVenture brand has involved little hitchhiking but much globe-trotting over the last 8 years. In this time exporting has become a key revenue stream. So what’s been learnt and how can you develop your own export expertise and thus build your business? Here are my top 10 tips… [Read more...]

Flavour of the Umph!

UmphTrophyBeing 25 years’ self-employed I feel I’ve developed a ‘nose’ for judging whether a business or project might work.

The personal journey over the last quarter century has had its mix of success and failure; critical experience informing the senses as to whether something new can progress sufficiently so it bears fruit in the longer-term… [Read more...]

Death of a telephone salesman*

TelephoneMost people who try to sell to me over the phone are crap at their job. What’s worse is the fact you can tell in seconds that they’ve received some god-awful training which might as well be called ‘How to shaft the customer’… [Read more...]

Show off when the show’s on

Attention Bullhorn Megaphone Sends Warning MessageExhibiting at events and shows can be a highly effective way for small businesses to promote their products and services.

Just like the hitchhiker, you put yourself right in front of passing potential customers, waiting for someone to take interest and stop by… [Read more...]

Great ways to sharpen your writing

Pencils2Several years ago I co-wrote and published an on-line book.

Entitled ‘Dexter Bentley: My first million’ the story follows the entrepreneurial journey of a young man whose academic failures prove to be the catalyst for his business success… [Read more...]

How not to gamble on the horses

TruthSupermarket ‘thoroughbred’ Tesco had a nightmare over the horsemeat scandal.

Matters lurched south in January 2013 when the company took out full-page national ads apologising for its home-brand burger containing a reported 30% horsemeat. Then the public had to stomach the notion that consuming a ‘Spaghetti Western’ didn’t necessarily involve watching horses on the telly. And when Tesco thought the PR couldn’t get any worse, well it did… [Read more...]