Tag Archives: Identity

Getting a lift with good branding

Posted on November 8, 2010 by Peter Harrington

Tweet ‘Unsafe’, ‘risky’, ‘dangerous’, ‘uncommon’ and ‘unadvisable’ were some of the words that people used to describe hitchhiking in a recent straw poll I conducted. Okay, it wasn’t scientific research. Nevertheless, I’m fairly sure these negative feelings (or brand perceptions … Continue reading →

Posted in Sales and Marketing in Business | Tagged , , , , | Leave a comment